From the pages of the Framingham News May 2, 1960

This was Z-Day in Natick as ribbon cutting ceremonies officially opened the huge Zayre Department Store located in the new Sherwood Plaza Shopping Center Route 9 on the Worcester Turnpike at 10 o'clock this morning.
Cutting the ribbon before a large gathering of prominent citizens from Natick and surrounding areas plus hundreds of eager shoppers anxiously waiting to get into the store was Walter T. Burke, state representative from Natick. Several officials of Zayre Corp. were present greeting and receiving congratulations from the large turnout including Stanley H. Feldberg, president, Sumner L Feldberg and Burton S. Stern vice presidents: Milton Levy, Treasurer: Mssrs. Max and Morris Feldberg, founders of Zayre Corp. and Joel Jacobson, assistant to the president.
This newest Zayre Department Store, the ninth in the Commonwealth of Massachusetts, and twelfth in the nation, utilizes more than 60,000 square feet of space, featuring eighty six different departments, modern fixtures and equipment, well-lighted aisles and an expanse of free and easy parking. It offers everything that a department store can possibly offer with tremendous selections of first quality merchandise to suit everyone's taste.
Under the managership of Edward Clark, formerly manager of Zayre in Roslindale and assistant manager Robert Pure, the store will regularly employ approximately 150 persons and 50 to 75 additional during special seasons.
The historical statistics of the growth of Zayre are amazing. In 1956, when Zayre Corp. was founded, members of the board voted to experiment in a new field of merchandising. They decided to pioneer the construction of new, one-story buildings designed specifically for retail department store merchandising, featuring self-selling, checkout counters, modern fixtures and equipment and convenient locations away from crowded downtown shipping districts.
June 1956, saw the opening of the first Zayre store in Hyannis. In September of the same year the second Zayre store opened in Roslindale. The popularity and success of Zayre led to the construction of more such stores. In less than four years, Zayre stores spread throughout Massachusetts in Medford, Braintree, Worcester, Springfield, Pittsfield, Agawam, and Natick. Zayre stores were also opened in Portland and Presque Isle Maine and in Knoxville Tennessee. Another Zayre store will be officially opened in Pittsburgh, Pennsylvania, later this week.
The success and popularity of Zayre can be attributed to many factors, the principal reason being carefully executed and controlled volume buying by experts, which enable Zayre to offer first quality merchandise to customers at large discounts.
Manager Edward Clark, a native of Boston, is a graduate of Dorchester High School. A veteran of World War II, he served with the U.S. Air Force with tours of duty in Japan, New Guinea, Okinawa and the Philippine Islands.
He joined New England Trading Corp in 1946 and later became assistant manager of the Zayre stores in Roslindale and Medford. Immediately preceding his present appointment, he was manager of the Zayre Department Store in Roslindale.
Married and the father of two children, Mr. Clark makes his residence at 15 Holland St. in Newton.
Robert Pure, a native of Brooklyn, received his early education in New York elementary schools and graduated from Dwight Preparatory High School. He later attended Clark University and Boston University.
Prior to his appointment as assistant manager of the Zayre store in Natick, he was associated with R.H. White's Department Store, Raymonds, and Jays Stores Inc.
Mr. Pure is a life member of Phi Sigma Delta Fraternity and a member of Zerrebel Masonic Lodge. He is married to the former Judith Myrna and resides with his wife and son Mark, at 13 Mayflower Rd. Framingham.